paid advertising social marketing ?
if you had a dollar to spend today, where would you spend it? on paid advertising or on social marketing? why? Paid advertising – it’s over once it’s aired Social Marketing 1. peers telling peers – a...
View ArticleThe ROI of Social Media is ZERO
What is the ROI (define) for social media? It’s zero. That’s because there’s no such thing as “social media.” People’s conversations are not media; they can’t be purchased as such by advertisers. In...
View Articlemarketing misconceptions, advertising misconceptions, social media...
marketing misconceptions – “behavioral targeting” – the belief that people’s surfing behavior will indicate what they are likely to buy — of all my surfing, only a small portion of it is related to...
View ArticleFacebook is going down – pageviews, average stay, pages per visit – why?
From the Compete charts below, it is clear that Facebook is seeing a decline in pageviews, average stay, and pages per visit. But why? I know that I have reduced the time I spend on Facebook and I...
View ArticleMore Kin Dirt Surfaces
Source: http://gizmodo.com/5581704/more-kin-dirt-surfaces If people had talked this much about Kin while it was still alive, it might have stood a chance. Oh well! The battle continues to rage over who...
View ArticleThe White House joins Google+, invites you to Hangout
Source: http://www.engadget.com/2012/01/22/white-house-google-plus-hangouts/ President Obama may have been on Google+ since November, but the administration is now stepping up its presence on the...
View ArticleThe White House joins Google+, invites you to Hangout
Source: http://www.engadget.com/2012/01/22/white-house-google-plus-hangouts/ President Obama may have been on Google+ since November, but the administration is now stepping up its presence on the...
View Articledrag2share: Social TV: How Social Media Is Amplifying TV Advertising
source: http://feedproxy.google.com/~r/businessinsider/~3/ydlsCyTOU2Q/how-social-tv-is-transforming-broadcasting-2013-5 Social TV: How Social Media Is Amplifying TV Advertising Jun 6, 2013 When social...
View Articledrag2share: How Social Media Is Being Used To Make TV Advertising More...
source: http://feedproxy.google.com/~r/businessinsider/~3/g_PmK7cQsrU/social-media-tv-advertising-efficient-2013-6 Jun 14, 2013 Research has shown that TV-watching and social media usage isn’t mutually...
View Articledrag2share: The Rise of Social TV: How Social Media Is Amplifying TV Advertising
source: http://feedproxy.google.com/~r/businessinsider/~3/bPtoyw2EUY0/social-media-amplifies-tv-advertising-2013-8 Research has shown that TV-watching and social media usage isn’t mutually exclusive....
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